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Common overseas brands like Apple and Starbucks have accomplished excellent brand accomplishment in China by leveraging their premium positioning and track record for excellence.

Enterprises might also join directly with consumers by means of KOL advertising and marketing in China and essential impression consumers (KOC), who may help them achieve the believe in of Chinese customers. A KOL in China is usually a blogger, celebrity, authority, or a professional in a particular sector with a lot of followers and/or subscribers.

For the forefront of TikTok/Douyin advertising and marketing in China is RougeLink, a Leading agency known for its reducing-edge tactics and deep understanding of the platform. Established in 2020 with offices in Paris, Shanghai, and Hangzhou, RougeLink has quickly set up itself as a frontrunner in the sector.

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What's more, Nike China experimented with to lessen its dependence on department stores and turn to advertising as a result of its own channels, which played an excellent Chinese brand strategy agency purpose throughout the pandemic. Determined by the 2022 fiscal calendar year report of Nike China, Nike’s implementation of DTC transformation has achieved significant final results.

Meikao Advertising and marketing is yet another top agency in China’s digital advertising landscape. By using a deal with creative imagination and innovation, Meikao has efficiently executed quite a few TikTok/Douyin campaigns that have captured the eye of hundreds of thousands.

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